Greetings!

I'm Abby Moreno, owner of Paws Fur Photography.

Paws Fur Joy's origin story:

Some things feel too precious to capture in a photograph. The way your dog sighs when they finally settle beside you. The thump of a tail that says you're home. The quiet lean that happens when no one else is watching.

I built Paws Fur Joy to celebrate exactly that.

I'm Abby, a licensed therapist, certified animal Reiki practitioner, mindfulness guide, and lifelong dog lover. But this business didn't start with credentials. It started with a question.

In 2019, recovering from heart surgery, I asked myself: if I could do anything at all, what would it be? The answer came instantly: pet photography.

I had always shown up to dog events with my camera, completely lost in the feeling of connecting to a dog's soul through my lens. That spark of joy, that moment suspended in time, that experience told me everything I needed to know.

What I've built since then goes far beyond beautiful photos. Having loved and said goodbye to senior dogs of my own, I understand that the bond between you and your pet is one of the most quietly profound relationships of your life.

Every session I offer, from mindfulness-rooted portrait sessions to gentle Reiki support for aging or anxious pets, is designed to honor that bond in full.

Here, your session isn't a race to the perfect shot. It's a chance to slow down, be fully present, and create something lasting... not just for your walls, but for your heart.

This is photography as a pause. A thank you. A love letter in visual form.
If that sounds like what you've been looking for, I think you're in the right place. Welcome to Paws Fur Joy.

Your pet portrait session will result in beautiful images for your home that you will cherish for generations!

providing photography services for pet parents in Raleigh NC and surrounding areas.

Since you are reaching out to learn about pet photography...

I am assuming you are obsessed with your pet.

Perhaps you even have multiple nicknames for your dog. Perhaps you have accepted the fact that dog hair is glitter. ME TOO! You are speaking my language! We are going to have a ton of fun together.

My dogs, Sophie & Marley (may he rest in peace)

MORE ABOUT MY 'EMPLOYEES'

My dogs were both employed in the QA department upon their adoption three years ago. Sophie is our official couch inspector. Marley was our official treat inspector! I use all of the gifts he has given me as a driving force or the photography experience I provide other dogs.

for my pet brands

I also help busy pet business owners to create impactful images that attract clients. I believe that we all deserve to live a balanced life. My goal is that by fulfilling your photography needs you will have more freedom to focus on areas of your business and life that you love.

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Something I enjoy...

Providing pro bono pet portrait services to local rescues. 

SPCA OF WAKE COUNTY

NEUSE RIVER GOLDEN RETRIEVER RESCUE

BEST FRIEND PET ADOPTION

LOVE MUTTS RESCUE

PAWSITIVELY PUGS RESCUE

Featured in the Press

We're thrilled that our pups have been featured and celebrated in the following publications.

let's celebrate your pets

From total goof-balls to an old soul, we’ll celebrate everything you love during our session together. 

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